Thursday, July 23, 2009

Adobe Systems Inc
I have created a number of e-Learning projects for Adobe Systems Inc. These include:

Adobe Captivate
  1. In product tutorials for Adobe Captivate 5
  2. In product tutorials for Adobe eLearning Suite 2.0
  3. Adobe eLearning Channnel: Over 30 Adobe Captivate 5 & eLearning Suite tutorials
  4. Created 40 questions for the Adobe Captivate 4 ACE exam
  5. Creation of video tutorials for both Adobe Captivate 5 and Adobe eLearning Suite 2.0
  6. Creation of eLearning Dreamweaver Templates for eLearning Suite 2.0
  7. In product tutorials for Adobe Captivate 3.
  8. In product tutorials for Adobe Captivate 2.
For the Adobe Captivate in-product tutorials project, I worked closely with the Adobe Captivate team to create the getting started tutorials which shipped with Adobe Captivate 2, 3 and 5. My duties included:
  1. Identifying the learning requirements.
  2. Developing lesson outlines which were then submitted to Adobe for review.
  3. Authoring and keystroking all of the Adobe Captivate files.
Example of Adobe Captivate 3 in-product tutorial.

Adobe Technical Communications Test Drives
Commissioned by Adobe Systems Inc to create a series of test drive tutorials for the Technical Communications Suite for Adobe Systems Inc.

Adobe Captivate Success Story
Whilst the Training Manager for WebAssist.com Adobe Systems Inc featured examples of my eLearning courses as part of the WebAsssit.com Adobe Captivate Success Story, this was also featured in the The eLearning Guild's Handbook of e-Learning Strategy

View the WebAssist.com Captivate 4 Success Story.

PowerPoint to Adobe Captivate Conversion
Adobe Systems Inc also featured the Introduction to WebAssist PowerPoint as part of the Adobe Captivate 3 product landing page to demonstrate the PowerPoint to Adobe Captivate conversion feature.

View the of PowerPoint conversion to Adobe Captivate example.




Adobe Dreamweaver
  1. Getting Started with Dreamweaver CS4
  2. Getting Started with Dreamweaver CS3
  3. Introducing the Adobe Spry framework for Ajax
For the Adobe Dreamweaver products I worked closely with the Adobe Developer Connection team to create the getting started tutorials for both Adobe Dreamweaver CS4, CS3 and Spry.

  1. Identifying the learning requirements.
  2. Developing lesson outlines which were then submitted to Adobe for review.
  3. Authoring and keystroking all of the Adobe Captivate files.

Quote from George Fox - Senior Editor Dreamweaver Developer Connection
I ran a traffic report on the Dreamweaver Dev Center and the Dreamweaver CS3 simulations are by far the most popular thing we have on the Dreamweaver Developer Connection

Quote from Dreamweaver Customer
I can't thank you enough for this article. It's state of the art. Mark Fletcher has
done a great job. I definitely want to learn more.

Adobe Advisory Council Membership

For over 7 years I have been a member of the Adobe Captivate and eLearning Suite Advisory Councils where I have advised Adobe on the features they intend to include in their eLearning product toolset. I am credited for many of the features that you see in Adobe Captivate today and I was also awarded as the top bug hunter for both Adobe Captivate 3, 4 and 5.

Prior to joining the Adobe Captivate and eLearning Suite Advisory Councils, I served for 7 years as a member of the Dreamweaver Advisory Council and again am credited for features that are present in the Dreamweaver product.


Southport and Formby Primary Care Trust
After leaving WebAssist.com I became acutely aware that much of the learning content I had developed was mainly focused on software training. Therefore, I looked for opportunities to develop other forms of e-Learning such as soft skills learning. One project I worked on was for the Clinical Psychology department of the Southport and Formby PCT. This piece of eLearning is a prototype that teaches help health professionals treat patients with cancer.

Solution Focused Approaches



Zonetec Alarm Systems
I was commissioned by Zonetec Alarm Systems to convert an existing Authorware course into an Adobe Captivate 4 format. This project involved reviewing the existing online eLearning content and making it compatible with the company LMS system.

Example of Zonetec Alarm System Project

Please note that the this sample was integrated integrated into the Clients custom Flash wrapper.

WebAssist.com

For nearly four years, I held the title of Training Manager designing and developing eLearning courses for the software development company WebAssist.com. During my time at WebAssist.com I created literally dozens of eLearning projects Below are examples of types of projects I worked on.

Product Feature Tours


In order to promote the WebAssist.com product range, I created feature tours for every new product that the company developed. The common tasks I performed to create these project types included:

1. Creating the feature tour storyboard.
2. Reading the software specification document and creating a script based of the product key features.
3. Working with the WebAssist.com art department to develop the feature tour graphics. In many cases I would provide the with a rough composition of the type of imagery I wanted to use to convey the key product features.
4. Recording the voice-over.
5. Performing all keystroking / QA testing.
6. Launching the product feature tour.

Many of the guidelines and working practices I developed for creating product feature tours are still being used by WebAssist.com.

Scott Fegette - Product Manager Adobe Dreamweaver, talking about my WebAssist.com eCart product feature tour: a very nicely-done product walkthru by Mark Fletcher.

Examples of Product Feature Tours:
Solution Recipes
WebAssist.com solution recipes are interactive flash tutorials which teach product users how to get to grips with some of the more advanced product concepts. During my time at WebAssist.com I created a library of interactive self-paced product simulations for the WebAssist.com product range.

1. Working with WebAssist software engineers to create the both the course outlines and entire lessons for each of the solution recipe modules.
2. Reading the software specification document and creating a script based on product key features.
3. Working with the WebAssist.com art department to develop the solution recipe graphics. In many cases I would provide the with a rough composition of the type of imagery I wanted to use to convey the key product features.
4. Authoring all of the Solution Recipe modules.
5. Performing all keystroking / QA testing.
6. Launching the Solution recipes.

Examples of Solution Recipe:

Solution Maps
During my time at WebAssist.com I always looked for innovative ways help the WebAssist.com user base get the most out of the product range. One approach I worked on with the VP of Product Strategy was to create an interactive solution map that provided users with a 10,000 ft view for building an online store using WebAssist eCommerce and Developer tools.

Example of Solution Map

Starter Kits
Following on from the tremendous success of the WebAssist.com solution recipes, I was the driving force behind the development of the commercial interactive self-paced tutorials which are known as Starter Kits. As Training Manager for WebAssist.com I was responsible for creating the following Starter Kits:
  • Database Starter Kit for PHP
  • Database Starter Kit for ASP
  • Database Starter Kit for ASP.NET
  • CSS Designer Starter Kit for Photoshop
  • CSS Designer Starter Kit for Fireworks
  • CSS Menus Starter Kit for Photoshop
  • CSS Menus Starter Kit for Fireworks
  • SEO Starter Kit: Keywords
For the SEO Starter Kit: Keywords project, I worked closely with Treehousesem.com and was responsible for ensuring that the existing TreeHouseSEM documentation was correctly converted into a truly engaging e-learning course.

Examples of WebAssist.com Starter Kit
CSS Designer Starter Kit for Photoshop
SEO Starter Kit Quiz

 Dave Buchholz - Owner: icre8.com
Mark, I would like to commend you on the excellent work that you did for WebAssist.com on their e-learning courses for their software. I found your method of instruction extremely easy to follow and enabled me to get up to speed with the techniques and skills needed to use the software efficiently with the minimum of fuss.

Podcasts
In addition to creating product feature tours and self-paced interactive simulations, I was keenly aware that it was important to try out new forms of delivering e-Learning content. One approach I took was to create a number of podcasts.

Podcast Example




Wiley Publishing
Since 2007 I have been the instructional designer for the Dreamweaver Bible, where I have created self-paced tutorials which accompany this best selling Wiley Publishing title.

I was also the technical editor for the book CSS Hacks and Filters - Wiley Publishing where I received the following acknowledgment from the author
Joseph Lowery

My greatest debt of gratitude goes out to Mark Fletcher who, as Technical Editor has shared his enthusiasm, encyclopedic knowledge and real-world experience since the projects inception. Throughout the writing process, Mark has generously pointed out resources, breaking trends, and hard-earned insights. I feel honored to have Mark by my side and look forward to working together with him in the near future.



Web-based Training

Comissioned by Lynda.com to create the Adobe Contribute CS 3 tutorials for the Adobe Video Workshop - Please choose Adobe Contribute CS3.

For over 10 years I was employed by the Virtual Training Company (VTC) where I created the best selling VTC titles which included:

  • Macromedia Dreamweaver MX 2004
  • Macromedia Dreamweaver MX Fundamentals
  • Macromedia Dreamweaver MX Advanced
  • Macromedia Dreamweaver MX Web Applications
  • Macromedia Dreamweaver 4 Fundamentals
  • Macromedia Dreamweaver 2 & 3
  • Macromedia Dreamweaver 1.2
  • Macromedia Dreamweaver & UltraDev Extensions
  • Macromedia SiteSpring
  • Adobe Golive 4*
  • Adobe LiveMotion
  • HTML 4
  • Adobe PageMill for Windows
  • Microsoft Windows NT 4 Workstation
Example of VTC Video Training Course

*The Adobe Golive 4 title was created in conjunction with Adobe Systems Inc and was delivered via the Adobe Golive 4 training page at Adobe.com
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